Brian Stratton is a Market and Brand Strategist who has a background in revenue and corporate strategy. His most recent role is an Area Director of Revenue and Strategy for Bridge Hotel Group in New York City.
Analytical, innovative, and detail-oriented brand and revenue strategist. Strong background as a business strategy manager in revenue optimization, brand strategy, competitor business intelligence, and digital marketing. Great problem-solving and decision making skills and able to lead cross-functional teams in reaching company goals and committed to demonstrate revenue growth. Has the ability to collaborate with cross-functional teams and work in a fast-paced environment.
BreakThru Beverage Group
Net Revenue Manager
August 2022 - Present
Used consumer/market insights to drive new business, products, and strategies. Integrated marketing and sales campaigns to target high demand and shoulder periods. Analyzed production and execution of promotions and brand strategies. Property improved year over year revenue by 4%.
Reynolds American
Lead Revenue Growth Management-Retail Planning
October 2020 - August 2022
Created business marketing plan to improve year-over-year growth. Demonstrated continuous growth through performance compared to competition. Collaborated with Sales and marketing planning teams to identify opportunities to deliver results. Participated in business planning meetings, identifying market drivers, forecast impact and risk. Increased revenue by $7 million year over year
Bridge Hotel Group
Area Director of Revenue and Strategy
Feb 2019 - October 2020
As the Area Director of Revenue and Strategy I, implemented all B2B marketing program, content marketing, and business strategy. Weekly, monthly, and quarterly calls presenting marketing plans, regression analysis, and goals. Collaboration with key stakeholders, external partners, and marketing teams on strategic marketing plans and budget. Conduct market research and market analysis through competitive intelligence tools (Nielson, Hyperion, Edward Jones, SAP). Improved overall revenue year-over-year by 9.5%
B.F. Saul Hospitality
Area Director of Revenue and Strategy
Feb 2018 - Feb 2019
Measured ROI on performance marketing of assets and new acquisitions. Used quantitative and qualitative research to present overall strategic direction and marketing strategy. Used financial data, business models, and historical patterns to examine market trends and sales channels. Monitored customer engagement, to track retention and new business. Portfolio growth year-over-year $2.5 million
Choice Hotels International
Revenue and Strategy Manager
June 2016 - Feb 2018
Management consulting services for a portfolio of 12 hotels. Monitored and identified market, customer, and competitive analysis trends. Analyze data for new acquisitions and risk, measured against key performance metrics. Used various data sources to formulate strategy and planning business metrics. Delivery, reporting, and modeling monthly forecast and trend analysis. Overall portfolio growth up 4%, $1.1 million
Davidson Hotels and Resorts
Director of Revenue and Strategy
Dec 2014 - June 2016
Used consumer/market insights to drive new business, products, and strategies. Integrated marketing and sales campaigns to target high demand and shoulder periods. Analyzed production and execution of promotions and brand strategies. Property improved year over year revenue by 4%.
Kokua Hospitality
Revenue and Strategy Manager
June 2014 - Dec 2014
Created business marketing plan to improve year-over-year growth. Demonstrated continuous growth through performance compared to competition. Collaborated with Sales and marketing planning teams to identify opportunities to deliver results. Participated in business planning meetings, identifying market drivers, forecast impact and risk. Increased revenue by $7 million year over year
Hilton Worldwide
Revenue and Strategy Manager
Jan 2007 - May 2014
Consulting for a portfolio of 15 hotels in various markets. Reviewed the performance and daily implementation of pricing strategies. Used business intelligence tools to study market trends, historical data, and its impact on future marketing and revenue strategies. Executed brand strategies and initiatives to hotel portfolio. Directed sales teams on group strategies. Work with Commercial Sales and Marketing team to come up with creative solutions to maximize profitability. Conduct system audits for onboarding new clients. Overall portfolio saw year over year increase of $6 million, 7% increase.
Outside of work I love to explore the city. I enjoy singing Opera (Donizetti is my favorite composer), jogging, traveling, dancing, video games, anime, and reading a great book.
Education
University of North Texas - Bachelors of Science - Hospitality Management
Seattle University - Masters of Business Administration